Introducing AMPERNA®
Does anyone else find skincare over complicated and seriously way too expensive?! I am all about less options, simple and effective products without all of the BS!!!! When I met AMPERNA® and heard the story behind the products and the results from the products we knew we needed to collaborate, hear more about what they do below and remember enter into our competition to get your hands on some of these goodies!
Tell us a little about your business and what it is all about?
The main reason I’m in business it to help people feel comfortable in their own skin. AMPERNA® is an Australian skincare brand committed to creating active products specifically formulated for even the most sensitive skin.
The idea for the brand came about as a direct result of some pretty severe health problems I suffered a few years ago. When I was 30 I was looking after my Father, who was seriously ill, and I took some medication that I wouldn’t normally have taken if I wasn’t going through a stressful period in my life. I had lots of complications because of the medications and one of the side effects I experienced was severe pustular acne. It appeared quite quickly and was very uncomfortable. I tried to hide from the world. I took time out from my life and my job. It affected me a lot – physically and emotionally. It was a very traumatic time.
My illness meant my skin reacted to many common irritants, including sulfates, parabens and synthetic fragrances, however I also knew my skin needed active help to return to its healthy balance. I sought an ultra gentle skincare range that contained key active ingredients; however, the brand I was looking for didn’t exist. With the help of a likeminded chemist, I spent the 5 researching and developing, testing and developing the optimal skincare solution. After much back and forth, we finally settled on our 5 launch products.
AMPERNA® products are simple yet groundbreaking, containing only the necessary ingredients plus active ingredients. Our formulas include a probiotic complex, glycolic acid and vitamins B and C.
Why are you so passionate about holistic wellness?
Because when I was seriously ill I used a holistic approach to feeling well again.
I decided that I needed to review my whole lifestyle, taking a holistic approach to my health. I started researching diets and healthy lifestyles and eating.
I went through the process of cutting out everything I shouldn’t be eating and reassessing everything that I was using on my skin. Going through that process of identifying certain triggers to my skin problems
I spent a lot of time online looking at acne topicals and ingredients that people said helped them in forums and blogs.
I was also researching the benefits of taking supplements. Zinc was supposed to help your skin, so I started taking that and found it helped a lot. Then because I had been on a course of antibiotics I had taken probiotics for a while, so I looked into gut health and introduced probiotic tablets permanently to my diet. This lead to my discovery about the gut microbiome and then a little later about the skin microbiome as well.
I then started a beauty blog, which was more for myself. I was tracking what I was using, what I liked and what I didn’t like and people really started to respond to it well.
I researched lots of skincare from Europe and Korea. I racked up quite an Amazon debt buying all the products I wanted to try with the ingredients and formulas that sounded like they were ok, but not quite right.
Once I had found out about probiotics in skincare I tried to find other brands that had them in them and realised that there were only a few available overseas. My skin was starting to heal and I was excited about what the future held.
Then about four years ago I suffered perioral dermatitis. I am pretty sure that my perioral dermatitis was triggered by a combination of stress, a fluoride allergy I developed or using cortisone cream on a rash around my mouth – I noticed my perioral dermatitis flare-ups were worse after I visited the dentist.
And that was when the idea really took hold. I was desperate for something to work. There were various products that included the ingredients that I loved, but nothing streamlined and simple that was active enough or contained the ingredients that I would like to use for my sensitive skin.
I used the knowledge from all of my research to create my first samples of AMPERNA®.
What is your prize in this collaboration?
Our Essential Edit
Ultra Gentle Soothing Cleanser – Award Winning
Lightweight Soothing+ Emulsion Moisturiser – Award Winning
Pro+ Vitamin C Hyaluronic Serum
https://amperna.com/collections/bundles/products/the-essential-edit
What is next for you?
I look forward to continuing to help my customers, I have my eye set on a few places I would like to be stocked in Australia and we hope to conquer the overseas market soon.
Where would we find you getting your sweat on?
We go for bushwalks (with sunscreen and a hat of course), I go to the gym and do weights and interval training around business meetings, we like to get out and about and take active holidays – I’ve recently even climbed Mount Fuji as my husband and I speak a bit of Japanese.
Where is your favourite spot to refuel?
Cafe Oratnek in Redfern – they have healthy options and are more than willing to change dishes to accommodate your dietary requirements.
Website : www.amperna.com
Instagram handle: @ampernaskin
Facebook handle: @ampernaskin
